Brassica oleracea 'Purple Magic' Broccoli is a groundbreaking, All-America Selections (AAS) winning variety, celebrated as the first broccoli to produce both a stunning deep purple head and a matching purple stem. Growing to about 24 to 30 inches tall with a spread of 15 to 24 inches, this F1 hybrid offers a uniform, single-dome habit similar to traditional green broccoli but with superior flavor and heat tolerance. Unlike purple sprouting varieties that produce loose, small florets, 'Purple Magic' yields a large, tight, high-quality central head, making it a showstopper in the vegetable garden and a gourmet addition to the kitchen.
Culinary and Practical Uses
Known for being sweeter and more tender than standard green varieties, it is excellent eaten raw in salads or with dips to preserve its vibrant purple color.
High in anthocyanins (antioxidants), offering a nutritional boost alongside the traditional vitamins and fiber found in broccoli.
Can be steamed, roasted, or stir-fried, though cooking may cause the purple hue to fade to a deep green; lightly blanching helps retain some color.
Characteristics
Foliage: Distinctive blue-green leaves contrast beautifully with the bright purple stems and veins; the plant is ornamental enough for edible landscaping.
Growth Habit: Upright, sturdy, and uniform; produces a single large central head followed by potential side shoots after the main harvest.
Flowers: The "head" consists of tightly packed purple flower buds; if left unharvested, they will eventually open into small, four-petaled yellow flowers that attract bees.
Seeds: Small, round, dark seeds that germinate vigorously; ideal for starting indoors or direct sowing in climates with long cool seasons.
Growing Requirements
Sun: Thrives in full sun; requires at least 6 hours of direct sunlight daily to ensure tight head formation and vibrant coloring.
Soil: Prefers rich, fertile, well-draining soil with plenty of organic matter and a pH between 6.0 and 7.5.
Water: Needs consistent moisture to prevent stress, which can cause bitterness; mulch heavily to keep roots cool and moist.
Spacing: Plant seeds or seedlings 15 to 18 inches apart in rows spaced 2 to 3 feet apart to allow for airflow and full maturity.
Maintenance: Harvest the main head when the beads are tight and before they loosen or flower; feed with a balanced fertilizer or compost tea during the growing season.
Shipping InfoPurple Magic Broccoli seeds ship as fresh, high-quality, viable seeds that are carefully packaged for stability and protection from damage during transit. Prompt shipping supports reliable germination and seasonally appropriate planting.
Growing Zones
2b
-
10a
Your Growing Zone:
Find My Zone
1
2
3
4
5
6
7
8
9
10
11
Low Temperature
20°F
High Temperature
90°F
Fragrant
No
Polinator Required
No
Polinator Friendly
Yes when flowering
Flower Color
Green
Purple
Yellow
Growth Rate
Fast
Soil
Fertile, well-drained, high organic matter
Moisture
Moderate to High
Sun Exposure
Full sun
Mature Spread
15 – 24 inches
Mature Height
24 – 30 inches
Bloom Period
Summer
Pruning Time
Harvest main head when tight (approx. 90-100 days from seed); harvest side shoots regularly thereafter
It was my very first plant I order online so I wasn’t sure what to expect but when it got here and in one piece and as long as it is I was shocked but very HAPPY.
It's doing really well. I will be transferring it to a bigger pot probably by the weekend. I wish I had a little more instructions on how to care for this variety, and what to do in the fall.
Package came delivered just like it said it would I pulled it out it looked good. I put it in some water for about a half hour and put it in my 30 gallon tub and I got three things to go with it.
Very healthy cutting. Followed the instructions and let it get acclimated to its new surroundings for a couple of weeks before repotting. Would not hesitate to purchase from this business again 😃
Plants arrived in great condition. This plant has only been in the ground about 10 days and is growing a lot. The plant cage is 12” tall so it’s doing well. I put guards around my new plants for a little while because I have bunnies who love tender young leaves.
I got 2 mystery plants (one indoor and one outdoor). The indoor was a pilea and the outdoor plant was a white blackberry. White blackberry was dramatic, but it’s making a comeback and the pilea is doing great!
Need to upgrade your packaging. I would suggest taping the plant in place in the cardboard tube on the count that it slid and smashed itself. Luckily, it's a strong plant and should recover. Hoping.for the best.
The plant arrived after a few delivery reroutes. It came with three leaves two so far are healthy one was dying and has since died. The two remaining leaves appear to be doing well.
Customer service here is second to none! Very very happy and already made another purchase. But anyway, I ordered 1 and they sent me 2 beautiful babies! I'm so excited to watch them grow!
This little guy came in perfect. Despite the cat knocking it over and being placed in the soup cup for safer keeping, it’s thriving and happy. Once it’s bigger then it will make its way outdoors.
This is my first year of ordering live plants on line. I live in an apt, but have a nice size patio to do container planting. I'm waking up my green thumb and loving it.
I am very happy for all the Butterworth I got extra like usual which was nice I put them all in pots for now I'll do my project later after they get growing thank you
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Brassica oleracea 'Purple Magic' Broccoli is a groundbreaking, All-America Selections (AAS) winning variety, celebrated as the first broccoli to produce both a stunning deep purple head and a matching purple stem. Growing to about 24 to 30 inches tall with a spread of 15 to 24 inches, this F1 hybrid offers a uniform, single-dome habit similar to traditional green broccoli but with superior flavor and heat tolerance. Unlike purple sprouting varieties that produce loose, small florets, 'Purple Magic' yields a large, tight, high-quality central head, making it a showstopper in the vegetable garden and a gourmet addition to the kitchen.
Culinary and Practical Uses
Known for being sweeter and more tender than standard green varieties, it is excellent eaten raw in salads or with dips to preserve its vibrant purple color.
High in anthocyanins (antioxidants), offering a nutritional boost alongside the traditional vitamins and fiber found in broccoli.
Can be steamed, roasted, or stir-fried, though cooking may cause the purple hue to fade to a deep green; lightly blanching helps retain some color.
Characteristics
Foliage: Distinctive blue-green leaves contrast beautifully with the bright purple stems and veins; the plant is ornamental enough for edible landscaping.
Growth Habit: Upright, sturdy, and uniform; produces a single large central head followed by potential side shoots after the main harvest.
Flowers: The "head" consists of tightly packed purple flower buds; if left unharvested, they will eventually open into small, four-petaled yellow flowers that attract bees.
Seeds: Small, round, dark seeds that germinate vigorously; ideal for starting indoors or direct sowing in climates with long cool seasons.
Growing Requirements
Sun: Thrives in full sun; requires at least 6 hours of direct sunlight daily to ensure tight head formation and vibrant coloring.
Soil: Prefers rich, fertile, well-draining soil with plenty of organic matter and a pH between 6.0 and 7.5.
Water: Needs consistent moisture to prevent stress, which can cause bitterness; mulch heavily to keep roots cool and moist.
Spacing: Plant seeds or seedlings 15 to 18 inches apart in rows spaced 2 to 3 feet apart to allow for airflow and full maturity.
Maintenance: Harvest the main head when the beads are tight and before they loosen or flower; feed with a balanced fertilizer or compost tea during the growing season.
Shipping InfoPurple Magic Broccoli seeds ship as fresh, high-quality, viable seeds that are carefully packaged for stability and protection from damage during transit. Prompt shipping supports reliable germination and seasonally appropriate planting.